Or nah?
The consensus on the show I was listening to was that Taylor was really just a proxy in the ongoing battle between the Tech Industry and the Record Industry over who gets to get rich pimping the streetwalker we like to call the modern musician.
Who's more shady? Recording companies or Tech giants? |
The little guy or gal is gonna have a hard time either way unless he or she learns how to be a smart entrepreneur. Musicians sure enough need to ascertain which strategies will work the best for them and prioritize accordingly. Hopefully, this power move will wake people up to the fact that all artists (in this case, musicians) should think like entrepreneurs instead of thinking like creative employees looking for their institutions (in this case, record companies) to "hire" them.
Entrepreneurs in the music business should not tie their hopes to making hit records, but playing the long game. At Starving Artists Anonymous, we promote what we think is best strategy for musicians, as well as other artists:
- Be productive- For musicians, this probably means lots of writing, practicing, recording, and performing.
- Make lots of products and/or services available to potential customers. Spend money to produce mp3s, CDs, printed merchandise, videos, and anything else your fans would want to buy. How will you find fans, or know what they want to buy? Simple...
- Learn and apply smart and relevant marketing to grow your base of customers/clients, etc. Use social media to build an email list. Keep your fans up to date and excited about your music. Ask them what they want (and on occasion, give it to them), and encourage them to spread the word about your work. Build a community around your passions.
All of this applies to any artist, in any art form. What about you? What do you think about what happened with Taylor and Apple? What have you learned from it?
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